Expecting and new parents don’t search for support in calm moments.
They search when they’re overwhelmed, exhausted, and trying to solve something right now.
And in those moments, they’re not looking for fancy content or feeds.
They’re looking for clarity. What to do. Who to trust. How to get help quickly. But it can be a fragmented and frustrating process.
If your business isn’t easy to find or understand in that moment, they will move on.
This guide combines my 15+ years in design, web and digital strategy experience with real insights from building and scaling the Nourishin app to thousands of users, organically.
Inside the 10-page guide, we will unpack:
How families actually search for support
Where they look (beyond social media)
Why brand visibility gaps happen
What actually builds long-term visibility
A simple 5-minute visibility check you can apply to your business
Hi, I’m Olivia Harding – mum, foodie and founder of Nourishin.
After 15+ years working with brands and businesses, combined with my own pregnancy and postpartum experiences and what we’ve seen inside Nourishin, one thing is clear…
Most families don’t look for support until they’re really in the thick of it.
They aren’t just searching on Google anymore either – AI tools are increasingly being used to find postpartum support, and the businesses that show up are the ones with a consistent, trusted presence across the web.
This is exactly what I’ve built this guide around.
And it’s also why I’m building the Nourishin Village, a curated space designed to help families find the right support when they need it most.
