Since launching in 2023, Nourishin has supported thousands of Australian and New Zealand families through meal drops – and now we’re taking the next step.
Built by Olivia Harding, who has spent 15+ years in design, web and digital strategy, the Nourishin Village brings together professional expertise and lived experience to close the gap between families searching for support and the businesses working hard to be found.
There are so many incredible brands, businesses and service providers doing the work that women and families need. But expecting and new mums don’t discover them the way most founders expect. They search in moments of urgency, looking for clarity, not more content to scroll.
On the other side, many business owners feel stuck on a hamster wheel. Trying to maintain a polished brand, show up consistently on social media, and create content that performs, all while running a business.
But visibility isn’t about doing more. It’s about being easy to find when it matters, and making it easy for people to engage when they do.
That’s where the Nourishin Village comes in.
An application-only, searchable directory built into our website and app, designed to connect families with the right support, at the right time. Because being listed isn’t the same as being found.
If you support families during pregnancy, postpartum or beyond in Australia or New Zealand, and want to be easier to find when it matters, the Village is built for you. We can connect you with your ideal customer at the right time via the Nourishin’s native iOS app, Android apps and website. Â
This is your chance to connect with thousands of engaged app and website users actively seeking trusted brands and services. The Village is a great fit for professionals and businesses working across multiple industries – including, but not limited to:
From my experience working directly with brands and businesses for 15+ years – combined with my own postpartum experience and what we’ve seen inside Nourishin – most new mums and young families don’t ask for support until they’re really in the trenches. Which means they’re searching when they’re on the pregnancy rollercoaster or up in the middle of the night with their newborn.
They’re not looking for fancy content. They’re looking for clarity. What to do. Who to trust. How to get help quickly. But it can be a fragmented and frustrating process. And it’s not just a quick Google search anymore.Â
AI tools like ChatGPT and Claude are increasingly being used to find recommendations – “what postpartum support is available near me?” or “who can help with breastfeeding?” The businesses that get mentioned are the ones with a strong, consistent presence across trusted online sources.
If you want to be found in these moments – not missed – this is exactly where you need to be. The Nourishin Village is designed around real moments of need, not passive browsing. Being part of a curated, application-only directory is exactly the kind of trusted offsite presence that helps your brand show up – in search, in directories, and in AI recommendations too.
Whether you’re looking to simply show up or truly stand out, there are two ways to be found within the Nourishin Village.
As a founding member, you’ll be part of shaping the Village from the ground up – while securing early visibility and an exclusive first-year offer.
Founding members will receive 3 months free on annual plans or 1 month free on monthly plans. Pricing will return to standard rates once the Village officially launches.
BEST VALUE
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Complete the short form below and tell us about your business/brand. We want to make sure you're a good fit for the Village. We'll aim to get back to you within 48 hours.
We'll review your application, and if you're a good fit, we will invite you to complete your registration and select a package + payment option (annual or monthly).
Based on the content you provide us in your registration, we'll create your custom profile on the Nourishin Village platform. You'll receive a link to login, edit and review all the final details before going live.
Once you complete the final details on your listing, we will introduce your brand on our socials and newsletter! Engagement members will receive scheduled newsletter and social feature opportunities.
We want to make sure that the businesses that are featured on the Nourishin village are aligned with our values and audience, so we have a vetting process that every business/company/brand will go through in order to be registered on the professional directory. Once you complete your expression of interest, we will be in touch within 2 business days.Â
The Founding Member Launch offer applies to your first billing cycle (3 months free on annual, 1st month free on monthly). Subscriptions renew automatically at the full plan price unless cancelled prior to renewal. Please note that cancellations take effect at the end of the current paid period, no pro-rata refunds are provided for unused time.
Your profile will be searchable within Nourishin’s iOS and Android apps and website by location, service type, and specialty keywords – as well as via our website. Families can discover you organically or through our featured professional highlights in our community.Â
Once your profile has launched on Nourishin’s professional village directory, we will email you a login link with all the details for you to gain access. You can then jump on and update your profile any time to make changes – ensuring families always see the most accurate information.
If you get stuck you can always get in touch with our team via email – support [at] nourishin.com.au.